Growth hacking – Wikipedia, the free encyclopedia

Growth hacking – Wikipedia, the free encyclopedia.


Growth hacking

From Wikipedia, the free encyclopedia

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.[1][2] It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, i.e., utilizingsocial media and viral marketing instead of buying advertising through more traditionalmedia such as radionewspaper, and television.[3] Growth hacking is particularly important for startups, as it allows for a “lean” launch that focuses on “growth first, budgets second.”[4][5] FacebookTwitterLinkedInAirBnB and Dropbox are all companies that use growth hacking techniques.[6]

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